Module : Introduction to Business

Semestre 3, CP VHS
C/TD/TP		 VHH Total
C/TD/TP		 V.H. Hebdomadaire Coef Crédits
C TD TP
UE Transversales 3.1 22.5 1.5 1.5 0 0 1 1

Course Description :

This course provides a comprehensive, integrated, and step-by-step approach to creating innovative and highly successful products. It focuses on the iterative process that motivates students toward the foundation of a business. This course breaks down the necessary process into various steps detailed in the course content. 

Prerequisite :

Evaluation Method : Coursework (40%) + Final Exam (60%)

Course Content 

  • Developing Managerial Competencies;
  • Learning from the History of Mgt, Thought
  • Ethics and Social Responsibility
  • Assessing the Environment
  • Managing Globally
  • Fostering Entrepreneurship and startups
  • Formulating Plans and Strategies
  • Fundamentals of Decision Making
  • Using Planning and Decision Aids
  • Achieving Organisational Control
  • Motivating Employees
  • Dynamics of Leadership
  • Communicating Effectively
  • Working in Teams
  • Understanding Org. Culture & Cultural Diversity
  • Designing Organisations
  • Guiding Org Change and Innovation
  • Managing Human resources
  • Understanding marketing concepts and strategies
  • Understanding financial statements.

References

  • Bill Aulet. Disciplined Entrepreneurship: 24 Steps to a Successful Startup. Wiley. 2013.
  • John W. Slocum, Don Hellriegel, Susan E. Jackson, Competency-based Management, 2008, Thomson South-Western